Tuesday, January 27, 2015

We're Getting a New Design and Moving!

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I've been thinking about it for years - a transfer to Wordpress. I've just never done it. Realistically, I should have done it from the very beginning, but I was scared. Yes, scared - I freely and openly admit it. I thought things would change so much that I would be overwhelmed. I was afraid that I'd lose readers or have constant problems with my site being down. You name it, I was scared of it. But it's time to stop living in fear and grasp the reality that moving to Wordpress will probably be the best thing that I can do for this blog and I'll most likely regret that I didn't make the move sooner.

I found a designer and she seems to be in touch with what I'm looking for in a design; something simple and sleek. So we're doing away with the cartoon people, even though I'll probably miss them at first. But it's time for this blog to grow up and the first start is getting rid of them. As much as I do adore my little cartoon family, they've got to get on out. I want something with a more relaxed and simple feel.

So please bear with us in the coming weeks as we make the changes and work out all of the kinks. I've also got to learn a whole new platform, so that in itself should be a whole lot of fun - or not! Since Wordpress blogs don't allow the whole Google Friend Connect thing, you might want to make sure you follow us through our email newsletter or your favorite feed reader. Of course, I'd love if you followed our social channels (if you don't already) through the links on the right.

So here's to a new year and a whole new beginning. All of us are looking forward to what this new year will bring to Outnumbered 3 to 1. Thanks for being a fan!

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Contest Tuesday Blog Giveaway Link Up 1/27

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Thanks for stopping by and linking up! Although it's not a requirement, it would be great if you could help spread the word about this contest link up by linking to us, tweeting, etc. As always, this link up is only for giveaways hosted on blogs and any brand contest links will be deleted.

Don't forget to check out this listing of places to list your contests. There's quite a list compiled already, you might want to check it out!

Please enter your contest like this on the linky:
Blog Name - Giveaway Title - End Date

We've got some great giveaways going on right now too! Check them out.

Monday, January 26, 2015

How to Run a PPC Advertising Campaign the Right Way

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This article was provided by our partner. Opinions are of the author.

Many organizations are marketing their products and services online. If you have a business website, PPC advertising can be an effective way to get visitors and make sales. This type of advertising will not only draw in the attention of your target audience, but will increase your conversions. Knowing this, how do you implement PPC marketing so that it’s profitable? There is no real secret to it. It is not about a single trick, but rather having tactical expertise and comprehensive knowledge in this type of advertising. In other words, it is more than choosing and bidding on keywords. Let's take a look at how you can create and run a PPC advertising campaign the right way.

Have an Objective

The first thing you need is an objective. What are you looking to achieve? Are you simply trying to drive targeted traffic to your site or are you trying to make sales? Maybe you are looking to gain subscribers to your newsletter. You need to be clear and focused on exactly why you are marketing in the first place since this will ultimately help you choose relevant keywords and craft up persuasive ads.

Keyword Research and Selection

When beginning a PPC campaign, you will need to:
  • Choose relevant keywords and keyword phrases to your business
  • Choose keywords that indicate high purchase intent or are inventory related
  • Research both global and local frequency and costs
  • Create multiple campaigns and organize them around different keyword themes
Create Compelling Offers in 95 Characters

Why should your viewers buy your products or services? This is something you need to really weigh in your mind so you can come up with a strong value proposition. Give your viewers more value than your competitors. You only have 95 characters to come up with a compelling enough offer to reach your audience and captivate them enough to click on your ads. Inside these 95 characters you have a headline that is 25 characters long and a couple description lines that are 35 characters long so it is important that you are clear and very concise in your ad copy.

Mix in Organic Search Marketing

To be more effective with your online advertising, you should combine your PPC advertising campaigns with a little bit of organic search marketing as well. Combining both SEO and PPC can help you dominate the top search results in Google with both paid ads and organic results. When consumers are doing a search and see that a brand dominates both areas, they will most likely see that brand as an industry leader and might be more inclined to click through. By combining the two, you will cover both areas since some customers trust organic results and others paid results.

To Go Mobile or Not

Last, if you do not have a mobile website that is transactional, solid mobile assets or a good enough reason for customers to do a local search (i.e. you own a local business), you might want to exclude mobile devices. Yes, mobile browsing is growing exponentially these days, but it is really about running intelligent and efficient PPC advertising ads.

Friday, January 23, 2015

Coffee Lovers Rejoice with the New Barissimo Premium Coffee from ALDI + Giveaway

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I received compensation for this review/feature. Opinions expressed are my own.


Nothing gets me going like a good cup of coffee in the morning. While I love a premium cup of coffee, it's a treat for me to get it from the coffee shop because it's always so expensive. Now with the new line of premium coffee from ALDI, Barissimo, I can have premium coffee at an affordable price that I can make in my own home.


ALDI has rolled out its new Barissimo premium coffee products. A number of Beaumont Coffee products have transitioned to the new Barissimo brand early this year. Product taste and pricing remain the same and I have to admit they taste amazing. The line features nine bagged and single cup coffee items, along with additional seasonal and Special Buy items that will be available for a limited time.
  • The following items are now sold under the Barissimo brand:
    • Ready-to-drink Iced Coffees (French Vanilla, Mocha and Coffee) - $1.19
    • Whole Bean Coffee (Morning Roast and Donut Store) - $3.99
    • Fair Trade Coffee (Medium and Dark Roast) - $3.99
    • Donut Store Ground Coffee - $3.99
    • 12 oz. Bag Coffee (Breakfast Blend, House Blend, and French Roast) - $3.99
    • Assorted Flavored Coffee (French Vanilla and Hazelnut) - $4.99
    • Flavored Coffee Cups (French Vanilla and Hazelnut) - $4.79
    • Regular Roast Coffee Cups (Breakfast and Donut) - $4.79
    • Specialty Roast Coffee Cups (Fair Trade Colombian and Dark Roast) - $4.79
Prices subject to change and may vary by store location.


I absolutely love the Donut Store single store cups for myself every morning. For an afternoon pick-me-up, their iced coffees are the perfect treat and give a little caffeine boost that I need to get through the rest of the day. With so many flavors and options, there's a coffee for everyone. The new premium line of Barissimo coffee is available at an ALDI near you

Connect: You can connect with ALDI on their website, Facebook, Pinterest, YouTube, and @AldiUSA on Twitter.

Giveaway! How would you like to win a 3 month supply of Barissimo coffee and a $25 ALDI gift certificate? I have one to give away to one lucky contestant! To enter the giveaway please follow all of the directions below! If you don't follow the rules, you can't win!