Lunchtime Challenges: Win Sara Lee Deli Meat for a Year!

SARA LEE^® DELI ASKS AMERICA’S MOMS TO SHARE THEIR LUNCHTIME CHALLENGES WITH NATIONWIDE ESSAY AND PHOTO CONTEST

Contest winner will receive a home visit from celebrity chef and mom Alex Guarnaschelli and free deli meat for a year

Sara Lee Deli recently launched a nationwide contest which asks parents “What’s Your Lunchtime Challenge?” The new Sara Lee Fresh Ideas^® pre-sliced and sliced-to-order deli meats campaign offers moms the opportunity to share their stories with the Sara Lee Deli online community, connect with other moms about their everyday lunchtime challenges and a chance to win a once-in-lifetime prize: a home visit from celebrity chef and mom Alex Guarnaschelli, as well as free deli meat for a year!

To enter the contest, moms submit a 100-word-or-less essay and an accompanying photo of their child (or children) that captures the essence of their lunchtime challenge. The contest will be hosted on the Sara Lee Deli Facebook page, www.facebook.com/saraleedeli, where consumers will have the opportunity to view the photos and stories of all contest entrants.

During Guarnaschelli’s home visit, she and Sara Lee Deli will help the winner solve her lunchtime challenge by taking her shopping and teaching new ways to approach this important meal with her family in mind. She will also offer an extravaganza of lunchtime solutions for the winner and 10 friends in the winner’s kitchen. The winner will also receive a year’s supply of Sara Lee Deli meat to really simplify lunch for her family.

In addition to being part of the prize, Guarnaschelli will serve as a resource for moms visiting the Sara Lee Deli Facebook page by providing regularly-posted tips, advice and recipes.

“A lot of moms dread making lunches because their kids won’t eat them,” said Guarnaschelli. “As a mom, I know what it’s like to have to provide nutritious and great-tasting lunches for the people I love and am looking forward to helping other moms around the country approach lunch in a new way.”

Sara Lee Deli will accept “What’s Your Lunchtime Challenge?” entries through October 3. Voting will take place from October 4–13 and the 25 finalists who advance to the judging round will be announced on October 14. The Grand Prize Winner will be selected from the top 25 finalists and announced on November 3 – National Sandwich Day.

The “What’s Your Lunchtime Challenge?” contest is the latest Sara Lee Deli social media initiative following the brand’s earlier “Mama Saga™” and “Saga Solver™” video campaigns, both housed on the Sara Lee Deli Facebook page www.facebook.com/saraleedeli. The videos were created with Second City Communications and are a series of humorous confessionals designed to connect with and help moms through the typical, everyday dramas they face at home. The “Saga Solver” social media campaign offered moms valuable advice and insights from three nationally recognized experts to help solve their everyday “Mama Saga” moments.

This Press Release was given to me by O'Malley Hansen to share with my readers. I did not receive compensation for this post. I will be doing a review and hosting a giveaway at a later date.