Have you heard of Muttles? If not, let me tell you all about them! If you have, don't you just love them?
Muttles, an all new collectible puppy brand is set to earn high marks at Javits Center during the American International Toy Fair. Billed as “A Whole New Hybreed of Fun,” Muttles is based on the designer dog trend and features mixed-up breeds with fun names such as Labradoodle, Puggle and Snorkie. The product premieres in stores February 15, with a $3.99 MSRP pack that includes an adorable 3” Mini-Plush, 2 Trading Cards, a Tattoo Set, and an Adoption Certificate with a unique registration code assigned to each Muttle.
Owners can register their new puppy and build a Muttles Puppy Profile at muttles.com by selecting a name, entering its birthday and gender, and customizing by selecting from a menu of favorite things – food, toys, tricks, place, and bff. Muttles owners can also participate in some “Social Petworking” by sharing their pages, viewing the brag book and playing online games. Participation in Muttles.com is free with registration of a pup.
Muttles was founded by Gail Tilden, a brand and marketing executive with over 30 years experience in developing and promoting youth trends. She is also Senior Marketing and Brand Development VP for Enterplay, LLC, a trading card and collectibles company based in Connecticut. A former VP Brand management at Nintendo of America, Gail was responsible for promotion and expansion of Nintendo's characters and franchises like Mario and Zelda beyond the video game arena and she notably led the strategy and introduction of the Pokémon brand outside of Japan. She founded and headed Nintendo's publishing group and managed branding and marketing for the launch of the Nintendo Entertainment System. Gail resides in Woodinville, Washington with her husband Ron. Their three children, Eric, Allison and Hannah often serve as her sounding board.
"I was inspired to create Muttles by our family dog, Ollie, an Australian Labradoodle whose ancestors were a Labrador and a Poodle,” said Gail. Our family had so much fun saying all the other mixed-up dog breed names, like Chiweenie and Cavachon, and we’d try to figure out what parent breeds created them. I wanted to find a way to share the fun our family was having with these Muttles, and from there our brand was born.”
Creata (USA) Inc. is the manufacturing partner for Muttles Mini-Plush packs. Trading card and collectibles company Enterplay, LLC, based in Guilford, Connecticut, will handle distribution."
Review: My kids and I just LOVE them. These little dogs (one can easily fit into the palm of my hand) have become a life-saver for me. My kids are ALWAYS bringing a stuff animal with them when we are out and about. This is the my solution (and a win-win for all). Now my kids are allowed to take their Muttle with us and I can put them in pocket, purse, kids jacket pocket, etc. and they don't take up any room. Everyone is happy.
My kids enjoyed the tattoos (they were cute) and the trading cards. We also went online to www.muttles.com and create their puppy profile. This mom and her kids give Muttles two thumbs up.
Buy It!
You can buy them at
Muttles.com or Target for $3.99!
The Giveaway: How would you like to win a your own cute little Muttle? I have two to give away to two lucky contestant!
Leave a comment on this post to be entered to win your own Muttle
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Please leave a separate comment for each extra entry, otherwise it will just be counted as one. Your loss.
This giveaway is open to residents of the US until April 11th at 11:59 pm.
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I received samples for the purpose of reviewing. Opinions expressed are my own or my families and are not influenced by any form of compensation. Take it or leave it. Click here to view my full acknowledgment policy.